A decade or so ago, the influencer marketing space was dominated by celebrities and a few devoted bloggers. With the rise of more creative platforms and spaces, the influencer market has become saturated with people who have large social followings. Many brands and businesses are taking advantage of this opportunity to collaborate with those influencers in order to reach new audiences. This type of marketing works because social influencers have a high level of trust with their followers, and recommendations from them serve as a form of social proof to your brand's potential customers. Knowing your target audience as well as current trends will assist you in developing a better outreach strategy in order to make the most of your efforts. To guide you, Black Forest Global has compiled a list of the top 5 influencer market trends for 2022. TikTok Will Continue to Dominate The addictive nature of this platform was designed for content discovery and high en...