It is no longer possible to avoid using social media for business goals. It's a must-have for interacting with customers, gathering relevant data, and growing your brand. This digital tool is critical for every company's digital marketing success, but many businesses aren't using it to its full potential. It's not only about garnering "likes" and "follows," though both are crucial. When used correctly, social media may increase brand awareness, generate leads and sales, and foster a sense of community among your target audience, all of which will lead to significant client loyalty.
Your brand speaks for your company and its products and/or services. Our team at Black Forest Consulting understands the importance of having a well-thought-out social media strategy in place, as well as the right people to execute it. Our e-courses can help you flourish in 2022, whether you're trying to start from zero or strengthen an existing brand.
We'll assist your company with developing a social media strategy, determining which channels are best for your brand, crafting compelling messages that will engage your audience, and evaluating and revising your approach. We've compiled a list of three simple, effective ideas for building and maintaining your online presence as proof of our commitment to your success.
Find Your Voice
It's crucial to remember that the team you appoint to manage your social media sets the tone for your company. You want to be able to develop content that is both engaging and relatable, leaving your audience eager to connect with you. Brands and influencers have recently turned to less scripted material, which offers a sense of authenticity to their audience.
Create captions for your postings as if you were conversing with a friend, and don't be afraid to show an "unfiltered" side of your business. Show a 'day in the life of your team or highlight client feedback. Spend time on IGTV and Facebook Live, as well as in audio chat groups like Clubhouse and Twitter Spaces. The ability to interact with your followers in real-time will help you build your "voice" and form long-term relationships with your target audience.
Quality Over Quantity
Brands must clearly understand the needs of their audience when it comes to social networking, which demands a specific set of skills. This can be done by establishing key metrics, researching your competition, and periodically adapting your strategy. Remember there is no need to saturate your feeds with content by posting every day. Set up a posting schedule using analytics to find the optimal time to post.
Follow The Latest Trends
The world of social media is constantly evolving. It's vital to consider what kind of content is popular. Today's most popular trend is the world's demand for "snackable" media. Quote graphics, infographics, animated gifs, and, of course, memes are examples of this simple, visibility-engaging content. Thanks to the emergence of TikTok and Instagram Reels, as well as the continued success of Facebook, Instagram, and Snapchat Stories, short-form video has become the world's most popular type of snackable content. Many brands have turned to bite-sized visual content to educate customers about their business, increase sales, provide in-depth tutorials, raise awareness for important causes, and engage with their audience on a more personal level.
You can enjoy the benefits of another social networking trend as your company grows: social commerce. By 2025, this subcategory of e-commerce, which includes everything from product discovery to click-to-purchase and post-purchase support, is expected to bring in nearly $80 billion. With 71% of small businesses looking to sell on social media, take advantage of rising social commerce tools like Instagram Shops or the shop tap on Pinterest.
Final Thoughts
When it comes to your social media marketing plan, if you set actionable goals and keep up with the current trends, you'll already be ahead of the curve. If you need more support in developing your strategies, check out BFC's Biz Academy for over 125 hours of course content and 100+ additional resources including workbooks, action plans, assessments, and more!
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