Humble Roots Entrepreneur

  “Yesterday I dared to struggle. Today I dare to win.” — Bernadette Devlin Every business starts with an idea that develops over time before becoming a successful venture. However, getting off the starting line appears to be one of the most difficult obstacles for aspiring entrepreneurs. Starting a business isn't easy, and many people struggle to find a balance between their dream and their success. Here are four essential actions that any entrepreneur should take to turn their dreams into a reality. Accept Failure Fear of failing is the most significant initial barrier that new business owners experience. Failure is the one thing that all entrepreneurs have in common. Even the most successful business owners have failed, and as a business owner, you must learn to accept the setbacks. When it comes to defeat, you must adjust your perspective.  Thomas Edison once said something to the effect that he had not failed. He just came up with ten thousand ways that didn't work. It...

“In general, being a female business owner is tough. The majority of us are also mothers, nurturers, chauffeurs, and wives. It takes a significant amount of willpower and energy to dedicate the time to grow your business. As a veteran-owned business, BFC gains exposure to new connections and opportunities to assist other veterans in their endeavors. I believe that because veterans have a knack for problem-solving and structure, they make excellent leaders who appreciate the value of a solid foundation.” - Nikki Swartzwelder , CEO & Chief Business Strategist Women veterans are the fastest-growing portion of the country's entrepreneur population. According to the SBA, women make up about 8.5 percent of all veterans in the United States. At the same time, women own 15.2 percent of all veteran-owned businesses. To put it in other words, women veterans start businesses at a rate that is nearly double their representation. So it's difficult to comprehend that, despite the sector...

  When most people think of cybersecurity risks, they envision large corporations or government agencies as the main targets. While those are the most lucrative prospects, they are also the most difficult. In actuality, most hackers are opportunists who are only interested in making quick gains. Small businesses have money and data, making them a low-risk, high-reward target. According to a 2018 analysis by Hiscox, cyber-related events cost small businesses an average of $34,604 per year, and just 52% of small businesses have a cybersecurity strategy. The good news is that even the most basic cybersecurity measures are sufficient to deter the vast majority of would-be hackers. When confronted with major barriers, cybercriminals would rather move on to a less difficult target than attempt to overcome them. Of course, things aren't always so straightforward. To catch small business owners off guard, hackers are continuously changing their tactics and discovering new ways. Keep your c...

  It is no longer possible to avoid using social media for business goals. It's a must-have for interacting with customers, gathering relevant data, and growing your brand. This digital tool is critical for every company's digital marketing success, but many businesses aren't using it to its full potential. It's not only about garnering "likes" and "follows," though both are crucial. When used correctly, social media may increase brand awareness, generate leads and sales, and foster a sense of community among your target audience, all of which will lead to significant client loyalty. Your brand speaks for your company and its products and/or services. Our team at Black Forest Consulting understands the importance of having a well-thought-out social media strategy in place, as well as the right people to execute it. Our e-courses can help you flourish in 2022, whether you're trying to start from zero or strengthen an existing brand. We'll as...